Shaq Returns to TV in New Spot for LaCrosse

Former basketball star finds unexpected space and fuel economy in luxury sedan

 

 

DETROIT – Shaquille O’Neal returns to TV screens across the country this weekend in a new Buick TV spot titled “More Than I Expected,” the latest in the “You Don’t Know Buick” campaign. In his second ad for the LaCrosse, the basketball legend discovers it offers more than a typical luxury sedan.

“The fuel efficiency, the sleekness of it, the way it feels, I just think it’s a beautiful car.” O’Neal said about the LaCrosse in a behind-the-scenes video. “I don’t like commercials where they force stuff at you. We just want to tell them how the car looks, and we want to let them know we’re trying to save them some of that gas money.”

The 2013 LaCrosse luxury sedan comes standard with eAssist, a technology that uses a compact lithium-ion battery pack and small electric motor to aid performance of a fuel-efficient 2.4-liter gas engine. It allows the LaCrosse to achieve an EPA-estimated 36 mpg on the highway without sacrificing the sedan’s spacious cabin.

As O’Neal says to close the commercial, “Like my Mom said the day I was born, ‘Wow, that’s a lot more than I expected.’”

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. 

Source: GM