Early Buick Verano Customers Raring for Red

DETROIT – Buick Verano sales continue to trend upward, with nearly 2,500 sold in March, the luxury sedan’s best month yet. Early trends show the Verano is bringing new types of customers to the Buick brand.

Verano owners are:

• Seeing Red. Or at least buying it. One quarter of all Veranos sold have worn the most colorful hue offered, Crystal Red Tintcoat. According to paint supplier PPG, red was only the fifth most-popular color across the industry last year.
• Progressive urbanites. Verano’s top three markets are New York, Philadelphia and Chicago.  Other major metropolitan markets like Dallas, Houston, and St. Louis are among the Top 10.
• New to Buick. Nearly one in two Verano owners are trading in vehicles from brands outside of General Motors.
• Western leather lovers. Almost half of Veranos sold on the West Coast are top-spec 1SL models with soft leather-appointed interiors, a heated steering wheel, and standard Bose audio.
• Saving fuel. Verano’s EPA rating of 32 mpg on the highway beats competitors like the Acura TSX, Infiniti G25, and Lexus IS250. While those competitors recommend the use of premium fuel, Verano uses regular gas.

Karen Schindler of St. Louis became the first Verano owner in early December when she traded in her 2002 Lexus IS300. “I got everything I wanted with this car for a great price. I really love it, and things like the heated steering wheel were a big surprise. And it’s great that it was built here in the U.S.”

The Verano is assembled in Lake Orion, Michigan.

Every 2012 Verano is eligible for Experience Buick, which offers the security and convenience of a 24-month lease that includes routine maintenance, an OnStar Directions and Connections plan and SiriusXM radio, bundled into a single monthly payment.

Courtesy of media.gm.com