Tuesday, April 10, 2012

Strong GMC Sierra and Terrain Sales Drive March Sales Gain

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DETROIT – Retail sales of GMC’s lineup of trucks, SUVs, and crossovers increased by 14 percent in March versus the same month last year, led by another strong performance from Sierra HD full-size pickup models. A total sales increase of 46 percent marks the 21st consecutive month that sales of heavy duty trucks improved year over year. Total GMC sales were up 12 percent.

Retail sales of the brand’s other full-size models, including Sierra light duty pickup, Yukon, and Yukon XL, increased a combined 6 percent. Special “Heritage Edition” models of the three vehicles debuted in New York this week to commemorate 100 years of the GMC name.

“GMC’s pickups are some of the most versatile trucks on the market,” said Brian Sweeney, vice president of GMC Sales and Service. “With capable gas and diesel engines, various cab and bed configurations, and the added comfort and luxury of the Denali models, there’s a Sierra for every customer’s individual needs.”

This year’s New York International Auto Show is also home to the public introduction of the 2013 GMC Terrain Denali luxury small SUV, a vehicle that combines the brand’s most fuel-efficient vehicle with its most luxurious trim level. Terrain Denali features satin chrome exterior accents, upscale interior materials, and industry-exclusive technology features.

The new trim, coming later this year, will join a nameplate on the rise. Retail sales of the 2012 Terrain were up 36 percent year over year in March.

Courtesy of media.gm.com

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